Considering the creation of my mens political magazine.

After searching for a suitable photo of David Cameron, the best one I found was suitable because it is a clear photograph, with excellent lighting and background. His pose is casual and he is directly looking at the camera, as if on a photo shoot. This makes the magazine seem professional and worth your money.

Next i had to decide upon a name for my magazine. I wanted the name to relate to the topic of my magazine- politics, whilst being catchy and professional. After some thinking i came up with the name CONSERVATIVE. I thought this name would be most successful as it directly relates to my demographic of middle aged business men of the middle/upper classes as they are most likely to support the conservatives as they tend to be more popular with these classes. In conjunction with the background my magazine will be aimed at a very specific demographic, however it will be hugely appealing to them, ensuring high popularity with the magazine. I made sure that the CONSERVATIVE title was bold, and contrasted with the background, which is why i choose white. This ensured it was appealing, manly and eye catching.
 After deciding on the name and background i moved onto the decision making of what articles i would like to include. I began looking around for other magazines with similar demographics for the articles in which they featured.






















I found that mens health in particular focused on the male image a lot, and the way that men are 'supposed to look', for example "16 flat-belly foods", "six-pack abs!" and "stronger arms". Men's health demographic is middle aged men that care about their appearance and the effect they have on the opposite sex. I thought that as my magazine was aimed at middle aged men also, just with the difference of them being educated business men, my magazines should have an article with consideration of how men want to look, as they are likely to have wives at home in which they want to impress. I decided to add an article "20 flat-abs foods", similar to the one on men's health.

I also wanted to include many features that relate to a business lifestyle, as the magazine is aimed at men in businesses so therefore should be obvious on the front cover as so to attract the correct demographic. For this reason I have included many things such as "top business phones for you" (relating to the demographic of businessmen, whilst bringing across the theme of modern technology which middle aged and older men will be interested to find out about). I also included an article featuring a direct quote from inside the magazine (a convention of magazines) saying "Cameron's next pledge: "I fight to make the rich, richer"". This thoroughly appeals to men of this demographic, as David Cameron is likely to be an inspiration to them, as he has made it to the top of his career and he is the one that holds the power to affect THEIR lives.

Below this i featured an article saying "economist James Healy gives the update on the current economic climate and tells YOU how to survive". The "you" stands out in bold, red capitals which enables it to be a very powerful word as it enables the magazine to talk directly to the audience. It also catches their interest, as they are likely to have investments in businesses or savings and are bound to want to know weather interest prices or economic prices in general are high or low. This tells them that this will be very valuable information for them to know.

Below this it says "INSIDE- 10 tips to get you to the top of the property ladder" this would greatly interest these high earning men, as they are likely to be very materialistic and wanting to be setting up their comforts for their future retirements. They would be very interested by tips on how to get to the top.

The real life stories article creates verisimilitude for the audience. The fact that the real life stories are based on things that could easily happen to them, such as debt creates huge interest for them as they can understand and empathise with the stories. The audience are likely to have common problems such as debt so these stories are very successful at making the audience pay attention to it.

The article focusing on Richard Branson is an inspiring article. It tells the audience that men like them CAN become hugely successful, if they follow in the footsteps of Richard Branson, this in turn then persuades them to read the magazine.

To conclude i think my magazine looks fairly visually appealing and i have included a wide range of articles, which enables each article to really appeal to individuals within the demographic.